Lasso's Newsletter

Welcome to New Developments, Lasso's Quarterly Newsletter.

You will find articles and information that will help you sell more real estate along with updates and tips about Lasso CRM.

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Lasso New Developments
Lasso New Developments

Quarterly Newsletter - Spring 2010

Lasso has been busy in the early months of 2010. Our Research and Development team is working on strategic initiatives for 2011 and continue to release feature enhancements weekly. These new features are a result of your feedback. To learn more about these features, we encourage you to contact your Client Director or email support@mylasso.com

We were pleased to announce 25 new clients in just the first few months of 2010. This is another indicator that CRM and database tools for prospect management continues to grow in importance for homebuilders and developers.

We've had great feedback from our Webinar Series. To-date, we've had over 400 real estate professionals attend. We now have four recorded webinars available to view on-demand. Check them out and let us know what you think.

This Spring we were pleased to announce an alliance with BuilderRadio - a significant source of education and information for homebuilders and developers. Dave Clements and Dave Betcher have been included in the BuilderRadio faculty and will be delivering our first BuilderRadio webinar on June 23rd. View more information here.
 In this Issue

LASSO WEBSITE

LASSO BLOG

Contact Us:
1.866.526.9955
Comments/Questions: teamlasso@lassodatasystems.com

LassoCRM on Twitter
Lasso on Facebook

 

Upcoming Webinar

Lasso has an ongoing series of webinars running every 4-6 weeks. Watch recordings of our past webinars here.

Our next webinar, features Jim Adams, search engine analyst and CEO of NewHomesDirectory.com. Jim has taken NewHomesDirectory.com from a single market in San Diego, to over 80 markets in two countries, since its inception in 2002. NewHomesDirectory.com is one of the top ranked new home websites for all search engines across the Internet.  Follow Jim on Twitter @jim_adams or read his blog. 

Can new home buyer prospects find you online?

Learn What it Takes to Get Found Online!

Join us on Thursday, June 24th @ 10:00am PDT

Today over 90% of consumers shopping for homes are doing it online! With well over ten billion pages on the internet, how do people find your website? Finding your new homes or development can be like searching for a needle in a haystack. Learn what it takes to get your website found by the thousands of consumers shopping for homes every day.

In this complimentary, 30 minute webinar, Jim Adams, Search Engine Analyst and CEO, NewHomesDirectory.com will share his five most effective methods for getting your website found.

Lasso Webinar: Learn More

There's a Feature for That . . .

Many of us are quite accustomed to hearing "there's an app for that" when it comes to iPods and iPhones. This section is completely dedicated to highlighting some pretty cool things you can do with Lasso . . . that you just may not be aware of!
Lasso Features
  • Do you want to send follow-up mass mails only to those who performed a particular action? Lasso's mass mail reports allow you to resend to only those registrants who didn't open an email or send a follow-up just to those registrants who clicked on particular links. Use campaigns to keep all the mass mails for a particular event together.
  • Do you want to receive notification anytime your sales reps receive a new online registration? Now sales managers, sales coordinators or whoever would benefit from this information can be copied on the new registrant email notifications.
  • Did you know you can run a custom list of all the registrants who have had bounced emails? The percentage of people who change their email address over an 18-month period is surprisingly high. If you have a high bounce rate on your mass mails, maybe it's time to have your inside sales group pick up the phone and get updated information. You may be missing out on some potential sales.

If you're interested in any of the above features, your Client Director is happy to help you get going.  Contact Lasso Client Support for more information. Lasso updates are released weekly. Please take time to read the Release Notes that explain more about the new features in each release. After you've logged into Lasso, the first page lists the most recent Release Notes along with any Lasso messages. 

Lasso's Blog and Resources

Our blog provides information on technology to help you sell more real estate. Postings include helpful tips for using CRM and technology for real estate as well as updates and information specific to using Lasso. Visit our blog and let us know what you think - blog.lassodatasystems.com

Popular Blog Posts:

Email Marketing Tips:

Lasso has a new section found within our blog that includes email marketing tips. Vote or comment on them, send us an email with your own tips! Tips will be added weekly and will also be found after you log into Lasso.

Cool Technology:

When we find a cool new technology, we like to share. We have an area devoted to this on our blog. Most of these technologies are free; some require a small fee. Here are a few that we like:

  • Prezi- create presentations live and on the web..
  • Social Mention- check out who is talking about you online. Like Google Alerts but for social media.
  • SkyDrive- Microsoft Live gives you 25mb of online storage space so you can store, access, and share your files online.

Real Estate Sales & Marketing News

We often come across sites with information that we think may be of interest to you.