It's Likely not a Traffic Problem: Maximing Existing Leads and Opportunities.
Join featured presenter, Jeff Shore, on March 25th for a 30 minute webinar where Jeff will lead a discussion on how and where to spot the "lead leak"
Do you have a bright idea?Whether it's real estate technology advice you'd like to share, cool technology that makes your life easier, or perhaps a suggestion for a new feature in Lasso - we'd like to hear from you.
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The blog post from Seth Godin. . . Shocking Tiger Woods Video. . . really illustrates a great point.
Part of the content of his post is:
Is it better to get a click and then annoy someone, or better to only reach the people who care?
The mindset of the brazen copywriter is, "well, even if only 1% of the people I trick are actually interested in the content, that's worthwhile. After all, there are a lot of people out there, and offending 99 to get one one sale is good math." The word I use for people like this is 'spammer'.The mindset of the modern marketer is, "I can build a reputation in everything I do. If I teach people to trust me, then over time, I'll conserve their attention and build permission. That's priceless, particularly in a world that's getting more skeptical by the minute."
The mindset of the brazen copywriter is, "well, even if only 1% of the people I trick are actually interested in the content, that's worthwhile. After all, there are a lot of people out there, and offending 99 to get one one sale is good math."
The word I use for people like this is 'spammer'.
The mindset of the modern marketer is, "I can build a reputation in everything I do. If I teach people to trust me, then over time, I'll conserve their attention and build permission. That's priceless, particularly in a world that's getting more skeptical by the minute."
Over the past couple of years we are seeing a gradual and very definitely a positive shift to more and more new home builders wanting to go the ‘permission' based marketing route that builds a trusted relationship versus ad hoc mass emails and communications approach that basically says ‘let's toss it against the wall and see what sticks'.
We are here to help builders that are on the journey --- helping to equip you to capture every lead then target, nurture, communicate and close more deals with your prospects. Permission and nurturing also has a better chance of creating long-term loyal homebuyer to builder relationships.
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Our blog is about the role of technology and best practices to help people & business sell more real estate.
Our goal is to connect with Lasso users to obtain feedback, insight and news to make Lasso the best Real Estate CRM software.
Following are links to some cool technologies that we think are worth checking out.
New Homes Directory.com has launched in Canada. Check out the following directories:
Are you looking for a way to get information out about your real estate project?
Use New Home Directory's Press Release Site:
Canadian Projects:www.NHDBuzz.ca
US Projects:www.NHDBuzz.com
Want to learn more about Lasso? Grab a coffee, sit back and enjoy a 10 minute overview of our CRM software.
Would you like more detailed information? Contact us at sales@lassodatasystems.com to learn more or to setup a live demonstration of Lasso.
