Have you figured out how to go beyond just staying in the game to really winning in these turbulent times?
Lasso’s upcoming complimentary webinar on September 21st – CRACK the code to +30% Close Ratios .. . Guaranteed! - will feature new home sales and marketing authorities, Myers Barnes and Mike Lyon.
We have asked Myers and Mike to present this one-time webinar where they will deliver a roadmap to success that is achieving 30% (and higher) close rates for homebuilders across North America.
They will demonstrate how to make the successful connection between online marketing to onsite sales with a proven formula that is not only pragmatic and 'doable', their combination of people, process and technology delivers proven results. Time after time!
Learning Outcomes:
- Successful integration between online & offline sales
- Role of the Online Sales Counsellor
- The transition to the Sales Team
- Define the lead follow-up process
- Master a paint-by-numbers sales process
- Double your conversion ratios
For more information and to register, click here.
Lasso holds educational webinars every 4-6 weeks. View our past webinars, featuring Mike Lyon, Jeff Shore, Jim Adams and Carol Flammer, here.
Search engine analyst, Jim Adams, recently presented the fourth webinar in Lasso's 2010 Homebuilder Webinar Series.
Entitled, What it Takes to Get Found Online, the 40-minute webinar is now available to view online and provides homebuilders and developers with a brief overview of why it's so important to be found online, how you can get found through search engine optimization (SEO), and where you can get found.
76% of Americans are online; and, we've heard over and over that 90% of new home buyers are starting their search online. We are living in an internet culture which has completely changed how we do business. With over 50 billion web pages, finding your site is like finding a needle in a haystack. Many homebuilders and developers hire website developers to look after search engine optimization; however, it's important to have some SEO knowledge to ensure you're on the right track. The webinar will provide real estate professionals with a good understanding of what's needed to improve your online presence.
View this recording, along with previous webinars that feature Mike Lyon, Jeff Shore, and Carol Flammer here.
A few weeks ago, homebuilder sales and marketing consultant, 
Mike Lyon and NewHomesDirectory.com CEO, Jim Adams, held a "sold-out" webinar entitled - Craigslist for Home builders. This webinar is now available on-demand as a recording.
Did you know Craigslist has a staggering 664 million searches? If you didn't, you can now consider yourself educated on the numerical power of Craigslist. Most home builders have caught on to the growing social media trend by either allocating resources to Facebook and Twitter or making plans to do so due to their large numbers of consumers, but is Craigslist being ignored?
Craigslist is as important as Google when it comes to selling new homes. The real estate audience surfing the Craigslist wave is larger than many give credit. Home builders who want to sell their homes will not ignore the site that is captivating future home buyers.
In this free webinar you will learn how to utilize the following Craigslist power selling tools:
- How to post attention getting ads
- How to operate within the Craigslist Terms of Service
- What days are the best to post
- Subject lines that get you clicks
Sign-up to view the recording here.
Upcoming Lasso Webinar: Jim Adams is the featured presenter at our next webinar on Thursday, June 24th. Learn what it takes to get found online!
Lasso Data Systems, leaders in customer relationship software (CRM) for real estate homebuilders and developers, is pleased to announce that CEO, Dave Clements and Vice President Sales, Dave Betcher, have been added as faculty members to the BuilderRadio network. Adding to BuilderRadio's distinguished list of real estate professionals, they will provide sales and marketing resources to builder executives, managers and new home marketing and sales specialists.
"Our membership frequently tells us that one of the biggest challenges faced today is using automation in real estate marketing and sales and Lasso truly is a leader in the CRM domain with an exceptional reputation in the homebuilding industry, as both Dave Clements and Dave Betcher have broad comprehensive knowledge of the residential housing industry having been involved in hundreds of CRM implementations throughout North America," stated Jerry Rouleau, Principal of BuilderRadio. "Both Clements and Betcher possess a deep understanding of the challenges facing sales and marketing professionals today," added Rouleau.
The Lasso representatives will deliver educational webinars as well as provide expert panelist representation on various podcasts and sessions on topics such as technology strategy in new home sales, online marketing, email marketing, lead and prospect management, amongst other topics.
"We are delighted to be part of the BuilderRadio faculty", stated Dave Clements, Lasso Data Systems, CEO. "Our mandate is to equip builders and developers with the technology tools to sell their projects and communities faster and more profitably. Core to the mandate is being passionate about providing education and delivering topical, high value information to homebuilders. We are excited to work with Jerry Rouleau and Scott Stroud and to be amongst a terrific group of industry leaders," added Clements.
Read complete article here.
Are you on the right Social Media track?
Save the date! Lasso's third webinar, in our 2010 New Homebuilder Webinar Series, is scheduled for Thursday, May 20th and features, Marketing Consultant, Carol Flammer.
Do you want more traffic to your website? Learn how to focus on the engine of social media marketing: Blogging. Find out if you're on the right social media track!
It seems everyone posts and tweets these days, to keep in touch with friends, family and clients. But is this all there is to social media? What are the BUSINESS benefits of using social media for home builders and developers?
Learning Outcomes:
- The benefits of blogging
- Which Social Media type will give you the best return
- The relationship between blogging and Search Engine Optimization (SEO)
- Attracting and converting visitors
- Measuring ROI
- And much, much more...
Learn more about this complimentary, 30-minute webinar here:
Missed the past webinars? View the recordings of our previous webinars here.
My role at Lasso is to provide useful topical information to new home marketing & sales professionals, so as I gather useful tips from webinars, blogs and articles, I will pass them along via our blog and hope you find them interesting and worthwhile.
Can you sell if you don't have an established process? Perhaps, but in today's competitive new home sales market there's more need than ever to manage, educate, follow-up, and nurture your leads to the goal of setting the appointment, then continuing to connect throughout the prospect's ‘buying process' to the eventual ultimate goal of the sale. Check out this short blog by industry consultant, Mike Lyon on setting an online sales process.
The 5-5-5 System is something that Jeff Shore prescribed in our March 25th Webinar: It's Likely Not a Traffic Problem. He also mentions this in one of his blogs for Builder Radio. He explains that it's easy to fall into the "email trap" where we rely on email as a sole communication medium. He suggests the 5-5-5 System of picking out 5 prospects, mailing them a hand written note or post card, and then following up with a call 5 days later - a nice personal touch. What do you think - is this a repeatable process you can implement?
Have you been thinking about how to use social media to your advantage in your online marketing program as part of your selling process? Carol Flammer of mRELEVANCE writes about the opportunities for increasing internet traffic and building relationships through taking advantage of social media outlets in her book Social Media for Home Builders. By the way, our next free webinar will be on May 20th and will feature Carol presenting the competitive advantages of blogging for new home builders and developers - Details to follow, so please save the date!
Check out our recorded webinars here.
Our industry spends heavily to drive traffic to their new home community websites and to their sales & discovery centers. But often, if a prospect is not an ”A” lead that is planning to buy in the next 30 days or so, this prospect gets buried in the database of names never to be contacted (except for the odd email blast) or nurtured systematically through their home buying process. So, while we're all concerned about driving more traffic to our communities, that strategy makes no sense if we are not maximizing our existing opportunities.
We are excited to host our next webinar Thursday March 25th featuring Jeff Shore, a popular homebuilding industry veteran and renowned expert who will discuss how and where to spot the “lead leak”.
Sales: It’s Likely Not a Traffic Problem
Maximizing Existing Leads and Prospects
Some of the Learning Outcomes:
- Why your sales report is nothing more than a history lesson.
- Why spending more to drive more traffic is not the best use of your $$$.
- Why lowering your price might be your biggest mistake.
- How successful companies make converting internet leads priority #1.
- How to find 'A+' leads (Hint: they are already in your system labeled 'B-')
Click here for more information on how you can join in this 30 minute discussion with Jeff Shore.
Lasso is presenting a free webinar series in 2010 that brings you acclaimed home building industry experts to discuss the business of marketing, sales and customer service in today’s evolving market. We hope you will join us.
This week elite athletes from all around the world have congregated in Vancouver and Whistler for the 2010 Winter Olympics. The Games have been a long time in the making and it has been fun to watch the excitement and the connection with the games build, especially over the last few weeks as the Olympic Torch relay has made its way through Vancouver and surrounding areas (after travelling all across Canada and touching 90% of Canadians). The Opening ceremonies take place today - people everywhere are smiling, they are happy, there is a sense of pride and inspiration - the list of superlatives could go on and on!!
Since the inception of Lasso (at about the same time as the games were announced for Vancouver in 2003) our goal has been to serve the world. We've been proud to be based in Vancouver, partly because Vancouver has been a model city for the world in urban development and more recently green and sustainability initiatives. But I'm not sure there has ever been a time when we've felt so overwhelmingly Canadian . . . and so extremely proud of it.
One of the theme songs for the Vancouver Winter Olympics is called "I Believe". The video is moving and reflective.
At Lasso, We Believe! We believe in the power of our team and we're very proud to serve our customers around the world. Thank you for believing in us! We believe we are doing some pretty exciting things this year:
- Software Feature Enhancements - whether it's usability, more marketing and sales features, or better ways to report on information or better manage inventory , we are constantly working to enrich your user experience and make Lasso even easier to use to help you convert prospects to purchasers.
- Customer Service - we want your experience with Lasso to be remarkable. It is a journey, but we keep trying! When a new home builder or developer begins using Lasso, we want to help them get going every step of the way and to be customers for life.
- Educational & Information - Started in 2009, Lasso runs a series of educational webinars every 6-8 weeks. Topics include Lead Management, Online Marketing and Sales, Sales Management and Email Marketing, amongst others. Webinars are facilitated by Lasso representatives and industry experts like Mike Lyon and Jeff Shore, with more featured speakers to be announced soon.
So ‘let the games begin'. May every country strike gold -- with Canada a little more golden during these games :)
Upcoming Lasso webinar: How would you like to convert leads better than 97% of builders and developers? Find out how on February 18th.
Learn more . . .
How would you like to convert leads better than 97% of Homebuilders and Developers?
Lasso's first webinar of 2010 will feature acclaimed builder and developer consultant, Mike Lyon. Mike will provide an easy-to-follow roadmap to a successful Online Sales Program for New Home Builders and Developers.
Join Lasso and Mike on Thursday February 18th at 10:00am PST (1:00pm EST) and find out . . .
- The online sales formula and process for home builders and developers
- Online marketing tactics that are tailored just for home builders
- A detailed overview of the follow-up process
- How to track and measure the success of your program
- And much, much more . . .
Attend this webinar and you'll have the opportunity to win:
Learn more and register HERE.