Receive Blog Updates by Email

Your email:

2010 Webinar Series

Check Out Lasso's Webinars

Lasso has a series of webinars running every 4-6 weeks.  Get information about upcoming webinars and view our recorded webinars:

 Webinar Registration Info.

Tell Us What You Think

Lasso Bright Idea Do you have a bright idea?

Whether it's real estate technology advice you'd like to share, cool technology that makes your life easier, or perhaps a suggestion for a new feature in Lasso - we'd like to hear from you.

Latest Posts

Browse by Tag

Lasso's Real Estate Technology Blog

Current Articles | RSS Feed RSS Feed

ROI: Return on Investment or Risk of Inaction?

Posted by Dave Clements on Mon, Mar 30, 2009
  | Share on Twitter Twitter | Share on Facebook Facebook | Submit to Digg digg it |  Add to delicious  delicious |  Submit to StumbleUpon StumbleUpon |  Share on LinkedIn LinkedIn |  Share On Technorati Technorati | Submit to Reddit reddit 

Paul Gillin is a technology journalist who has worked almost exclusively online for the past 10 years. He advises marketers on how to establish an online presence and optimize their use of social media. He is the author of a book called Secrets of Social Media Marketing - how to use online conversations and online communities to turbo-charge your business! (A current favourite business book.)

With respect to setting up a social media marketing plan, Paul refers to the age-old question: What's the return on Investment? He admits it's true that it's difficult to calculate ROI for social media as many of the metrics are undeveloped; but he counters that with a different type of ROI - Risk of Inaction. In the case of setting up a blog, facebook business page or Linkedin group, the cost is pretty negligible and the risk is insignificant.

We're seeing many real estate builders and developers enter the online social world - announcing projects and providing updates on Twitter, executing great targeted ads on facebook as well as developing  blogs. They all provide potential for lead generation for new home sales as well as assist with search engine marketing.

Risk of Inaction can apply to many areas of business. In times when the economy is in turmoil and consumer confidence is at a low, perhaps it's time to make some changes and do things a little bit differently. So next time, you have to think about the Return on Investment for something, think also about the Risk of Inaction!

0 Comments Click here to read/write comments
Tags: ,
All Posts

Lasso's Blog

Our blog is about the role of technology and best practices to help people & business sell more real estate.

Our goal is to connect with Lasso users to obtain feedback, insight and news to make Lasso the best Home builder software for Real Estate sales and marketing professionals.

Add to Technorati Favorites

Check this out

Following are links to some cool technologies that we think are worth checking out.

  1. Prezi - create presentations live and on the web. 
  2. Social Mention - Check out who is talking about you online. Like Google Alerts but for social media.
  3. SkyDrive - Microsoft Live gives you 25mb of online storage space so you can store, access, and share your files online.

New Homes Directory.com has launched in Canada.  Check out the following directories:

Are you looking for a way to get information out about your real estate project?

Use New Home Directory's Press Release Site:

Canadian Projects:
www.NHDBuzz.ca

US Projects:
www.NHDBuzz.com

Connect with Lasso

More about Lasso

Want to learn more about Lasso?  Grab a coffee, sit back and enjoy a 10 minute overview of our CRM software. 

Would you like more detailed information?  Contact us at sales@lassodatasystems.com  to learn more or to setup a live demonstration of Lasso.