Lasso's Real Estate Technology Blog

Paramount Homes Selects Lasso Real Estate CRM Software

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

Lasso has been selected by New Jersey-based new home builder, Paramount Homes, as their sales and marketing software solution for new home developments, including Paramount's newest project, Escapes Ocean Breeze, a 55 plus active adult community in Ocean County, New Jersey.

"Our decision to use Lasso was based on several factors, including Lasso's solid reputation in the homebuilding industry and their customer service and support," stated Richard Selikoff, Vice President, Sales and Marketing for Paramount Homes. "Lasso provides the flexibility for us to personalize the application to meet our needs today as well as allowing us to easily upgrade and add on more features & functionality down the road," added Selikoff.

"We are delighted to add Paramount Homes to our growing list of clients on the U.S. east coast", stated Dave Clements, CEO of Lasso Data Systems. "We are excited to work with the team at Paramount to provide the CRM infrastructure for managing their relationships with home buyer prospects and purchasers."

Lasso has introduced more options for homebuilders and developers that accommodate from basic to advanced business needs - Lasso QuickSTART Sales, QuickSTART Sales and Marketing, and Lasso Pro versions. "We have a solution for new home developers and builders whether they have one project or multiple projects across several geographic regions, reported Dave Clements. "We are receiving strong response from the marketplace. Our goal is to deliver great value, make decision-making easy and offer a setup process so clients start getting the benefits of using Lasso in days rather than weeks or months", added Clements.  Read more . . .

Learn more about Lasso's recent news and announcements here.

Lasso QuickSTART Marketing & Sales - Getting a Quick Start

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

Thanks to our many new clients for their strong endorsement of Lasso since we bundled our software into two editions - QuickSTART and Professional - a few months ago. QuickSTART, specifically for marketing & sales of new home developments, has resonated extremely well with builders all across North America - from luxury hotel residences like W Hollywood Residences, to leading multifamily developers like Concert Properties, to active adult community specialists like Paramount Homes.

We are finding that builders, more than ever, have recognized the necessity and are now acting to capture every lead and nurture their home buying prospects -- from initial interest stages through the buying cycle to purchase and occupancy. Our feedback has been particularly strong in four key areas:

	Capturing leads. Every one. From multiple sources, whether it is from website, kiosk, landing pages or external directory listings. Then being able to evaluate ROI of which sources deliver best results.
	Nurturing prospects. With extended buying cycles now the norm, the ability to incorporate a scheduled series of marketing tasks and activities for regular communication to build trust with prospects over a period of time.
	Email Marketing. Being integrated, having a template library, campaign manager and real-time reporting of open and click through rates makes it easy for targeted professional campaigns.
	Lead Intelligence & Web analytics. The functionality to learn and understand the online interests of prospective homebuyers, for everything from popularity of floor plans and models, to key words and time spent on the site makes personalized prospect follow up much more effective.

Just like homebuyers want choice, we think homebuilders should have the flexibility to choose the feature sets they need along with pricing that delivers leading CRM for as low as $200/month a community or the option of unlimited projects and users at a set predictable monthly fee.

Lasso Home Builder Sales Software is the CRM of Choice for Builders and Developers

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

We like spreading good news - Lasso proudly announces the following new clients:

1. Bucci Developments - Vancouver, BC
2. Cupecoy Village Real Estate - Porto Cupecoy, St. Martin
3. Extell Developments - New York 
4. KHI - Dubai, UA
5. Morningstar Homes - Vancouver, BC
6. The Ponds - Kelowna, BC
7. Pointe of View - San Diego, CA
8. Proment - Montreal, Quebec
9. TAKaya Developments Ltd.- North Vancouver, BC
   
10. Reign Developments - Calgary, AB
11. Ritz Carlton Denver - Denver, CO
12. Tobiano - Kamloops, BC
13. Trico Homes - Calgary, AB
14. Villa Group - Cabo San Lucas & Nuevo Vallarta, Mexico

This is a great sign that new home projects are being developed. What's changing is the way these projects are being marketed; traditional methods may not cut it - perhaps it's the builder being more involved in the sales process, more emphasis placed on capturing the interest of the web savvy new home buyer, or real estate sales and marketing professionals embracing a whole new set of tools for mastering search engine optimization.

New home builders and real estate marketing and sales professionals are choosing Lasso real estate software. It equips you with the information you need to sell more real estate.

Lasso CRM Helps MAC Marketing Solutions Close Out Projects in a Tough Economy

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

MAC's innovative approach to selling standing inventory moves hundreds of units in a down market-and relies on Lasso CRM to help manage overwhelming interest.

As we all know, market conditions have created an uphill battle for even the most experienced, recognized, and quality-driven developers and home builders to sell homes and keep positive cash flows. Leading Canadian home builders called on MAC Marketing Solutions to develop a marketing program that called for a sweeping gesture to trigger quick sales and move many units quickly. MAC created "MAC Bulk" and, using Lasso CRM as their technology touch point, delivered the single largest real estate sales success story in Canada in the last nine months.

Click here to read the entire story.

Read more Lasso Case Studies and white papers here.

New Clients Using Lasso Real Estate Software

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

We love to implement new client projects around the world! Thanks to the following teams for selecting Lasso CRM in the first quarter of 2009 for their sales, marketing and inventory management requirements.

1. Capella Bahia Maroma
   Riviera Maya, Mexico
   www.capellabahiamaroma.com
2. Diamond Key Homes
   Red Deer, Alberta
   www.diamondkeyhomes.com
3. ECO Realty
   Vancouver, British Columbia
   www.locatehomes.ca
4. FIG Global
   Phoenix, Arizona
   www.figglobal.com
5. Fortune International Realty
   Miami, Florida
   www.fortuneinternationalrealty.com
6. Latitude Destination Properties
   Encinitas, California
   www.tranquilolife.com
7. Marble Canyon Developments
   Fairmont Hot Springs, British Columbia
   www.fairmontridge.ca
8. Puerto Los Cabos
   Los Cabos, Mexico
   www.puertoloscabos.com
9. River Ranch Realty
   Lafayette, Louisiana
   www.riverranchdevelopment.com
10. Spring Creek Development
    Canmore, Alberta
    www.springcreekmv.com
11. Westbank Projects Corp.
    Vancouver, British Columbia
    www.westbankcorp.com

Lasso in the News: CRM Can Help Build Quality Customer Relationships

 Email Article |  Twitter |  Facebook |  digg it |   delicious |   StumbleUpon |   LinkedIn |   Technorati |  reddit 

Carol Ruiz of red rocket LA recently wrote an article - CRM Can Help Build Quality Customer Relationships - published in NAHB's online weekly newspaper, Nation's Building News. In this article, three companies who use CRM real estate software - CamWest Developments, MAC Marketing Solutions and WestStone Properties - provide examples of how today's technologies offer a cost-effective path toward building strong customer relationships.

The following three areas are referenced:

1. Email Marketing - emailing is more than just a powerful marketing tool, emails provide a constant, steady opportunity to communicate with customers and maintain that critical relationship via a low-cost, high-impact means.
2. Inventory Management - having inventory at hand and updated in real time is a powerful and understated tool for pricing and buyer satisfaction.
3. Customer Service - CRM software is used to maintain a single, comprehensive database of company's customers as every interaction is an opportunity for customer service and relationship building.

Click here to link to the full article.