Lasso's Real Estate Technology Blog

The Engine of Social Media Marketing for Homebuilders and Developers

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Are you on the right Social Media track?

Save the date! Lasso's third webinar, in our 2010 New Homebuilder Webinar Series, is scheduled for Thursday, May 20th and features, Marketing Consultant, Carol Flammer.

Do you want more traffic to your website? Learn how to focus on the engine of social media marketing: Blogging. Find out if you're on the right social media track!

It seems everyone posts and tweets these days, to keep in touch with friends, family and clients. But is this all there is to social media? What are the BUSINESS benefits of using social media for home builders and developers?

Learning Outcomes:

• The benefits of blogging
• Which Social Media type will give you the best return
• The relationship between blogging and Search Engine Optimization (SEO)
• Attracting and converting visitors
• Measuring ROI
• And much, much more...

Learn more about this complimentary, 30-minute webinar here:

Missed the past webinars? View the recordings of our previous webinars here. 

Blogging Helps Home Builders Get Found

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A corporate blog provides a means to communicate news and information to website visitors, prospects and even purchasers. Ask yourself why you subscribe to certain blogs and it's usually because of industry-related information, education, or topics of high-interest. A corporate or project-specific blog is one of the easiest ways to provide information and value to your prospects, purchasers and website visitors. But it also has a secondary benefit - you're adding content to your website frequently (search engines like this); you're increasing the number of pages to your site (search engines like this, also); and, you can improve position for your keywords when you use them in your blog posts. Not bad for something that is inexpensive to start up and maintain!  A definite advantage in your quest for getting found.

If you're struggling with what to write about, you're not alone; but don't let that hold you back. Start with topics about what you do and your industry.  In no time, you will find a voice and the number of applicable topics will expand. Your posts don't need to be long, but should incorporate your keywords. Often a blog post will rank higher in search engines than a page on your website with the same keywords.

If you need some ideas or just want to have a look at some pretty cool blogs, here are a few favourites (including some Real Estate-related blogs):

• Seth Godin - he really is the master of blogging, along with holding the title of king of marketing. He's smart and concise (nice short, manageable blog articles).

• Copyblogger - this is a fantastic site for online marketing success - blogging resources, search engine optimization, and just overall great advice for marketers.

• Hubspot - these guys coined the term "Inbound Marketing" - they are smart and provide great education through their blog.

• New Homes Directory Blog - Jim Adam's blog specific to New Home Builders and Developers. Jim's an expert in social media, search engine optimization and blogging.

• Mike Lyon - Do You Convert? This is a fantastic example of using many different types of media successfully in your blog. Mike is a creative, smart guy who understands the challenges that home builders and developers face. His blog is informative and relevant.

• mRelevance - another blog specific to homebuilders and developers. Carol Flammer and her team offer great advice ranging from public relations to internet marketing and have recently launched a blogging platform specifically for homebuilders. Check them out.

The following is a list of a few of Lasso's clients who are blogging. Let us know who else has become a blogger and we'll feature you!

• MAC Marketing Solutions
• Peachtree Residential Properties
• Pacesetter Marketing
  

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